When it comes to digital marketing, a viral content marketing campaign is on the wish-list of perhaps every seasoned client. Virality can be a great advantage – instantly generating millions of views and impressions and consequently, business by leveraging the connectedness of social media. However, engineering virality is not easy. I have run several digital marketing and social media campaigns and have managed to manufacture just one viral content marketing campaign. To engineer this campaign, I had analyzed countless other viral campaigns from within and outside India and I learned a thing or two. This blog post is a short version of the tactics I discovered. Most of these tactics are interconnected and the beauty is that once you’re able to crack one of these traits, the others fit in automatically.